WORLD DAY FOR PREVENTION OF CHILD ABUSE Created in 2000 and commemorated every November 19 (in synergy with the Anniversary of the Convention on the Rights of the Child), the World Day for the Prevention of Child Abuse is an annual global awareness campaign to create a culture of prevention of child abuse. An international coalition was launched in 2001 with the aim of increasing existing programmes and developing new prevention measures. The coalition, headed by the Women's World Summit Foundation (WWSF), unites over 930 governmental and non-governmental organisations in more than 135 countries, all of which now mark November 19 with local and national activities and events. WWSF publications include global posters, calls to action for coalition members, newsletter and e-news, as well as global impact reports and campaign postcards and fliers. These outputs support the annual rallying call via WWSF's global partnership network of those committed to raising awareness, mobilising for action, and sharing and disseminating prevention programmes and innovative measures. Communication Strategies: The World Day serves as a focal point for many governmental and nongovernmental bodies, institutions, organisations and networks, educators, experts, professionals and parents to rally a collective stand for zero tolerance of abuse and violence against children. Together, these collaborators focus on preventing child abuse, as enshrined in the third recommendation of the "World Report on Violence against Children", which is to "Prioritize Prevention". This effort revolves around non-governmental organisation (NGO) networking - joining together the efforts of those working for the dignity and rights of children. Each year, they organise regional and national activities to create a platform for information sharing and awareness raising about effective prevention and rehabilitation programmes and activities in communities. The goal is to empower organisations and the media to take responsibility for the problem of child abuse by teaching protective skills and by exposing them to local experts and those providing alternative opportunities for children in vulnerable situations. A further focus is on protective filters and guidelines for use of the internet.